To keep your page ranking well on Google, you should update it with content regularly. We recommend adding testimonials (on the Testimonials tab on the left hand side in the back end of the site) or news posts in order to do this.
You can keep your customers updated with any events you are attending in the near future, and perhaps post an update after that event to let them know how it went.
You can even let them know when you've got new equipment to hire out and show them pictures in the news post before you've even got the product uploaded to the site by adding an image above.
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